Television: His Dark Materials - Audience and Industry

There are some important contexts we need to learn for the Industry and Audience key concepts for His Dark Materials.

His Dark Materials is an example of contemporary family TV drama. The series is based on the

trilogy of books of the same name by Philip Pullman. The second series is based on the book,

The Subtle Knife.

Industries

The CSP episode is the opening episode of Season 2, The City of Magpies, and was first broadcast in the UK on Sunday 8 November 2020 on BBC1 at 8.10pm. It was made available on iPlayer on the same

day, and on DVD from 28 December 2020.

It is significant because it was co-commissioned for an international audience by the BBC and the

American television network HBO, and was always intended to be distributed on a number of

platforms: as a scheduled, broadcast programme (BBC1), on cable (HBO), as well as on demand

(iPlayer) and on DVD. It was created for these platforms by an independent company, Bad Wolf.

His Dark Materials marketing and promotion

As His Dark Materials was aimed at an international audience, the show features both British and American star names such as Brits Ruth Wilson and James McAvoy and American Lin-Manuel Miranda who wrote the smash hit musical Hamilton.

There were a range of videos and promotional events designed to create a buzz around the new season of His Dark Materials:

His Dark Materials Season 1 recap

His Dark Materials Comic-Con panel:

Bad Wolf: outstanding TV drama production company based in Wales

Bad Wolf was founded in 2015 to create ambitious, imaginative and relevant drama for the global TV marketplace.  From its headquarters in South Wales the company has built up an international reputation as one of the foremost independent production companies in the UK, producing over 50 hours of high-end drama for broadcasters and networks including HBO, BBC, AMC and Sky.

Read more of this on the Bad Wolf website and watch the Bad Wolf showreel here.


HBO: raising the bar for television

HBO is an American pay-TV company that is known for producing some of the greatest TV shows of all time from The Sopranos to The Wire to Succession. As a co-commission with the BBC, His Dark Materials had two hugely respected media giants behind it - and in HBO's case a huge amount of money. HBO has over 40 million subscribers and brought in $6.8 BILLION in subscription revenue. To put this into perspective, the whole BBC budget (for everything - TV, radio, online etc.) was £3.7 billion. 

BBC: Industry notes reminder

The BBC (British Broadcasting Corporation) is a public service organisation and the oldest national broadcaster and the biggest in terms of employees [over 20,000]. It is different from other TV broadcasters in that funding comes from us all as BBC licence fee payers whereas other channels rely on advertising and sponsorship.  The BBC has 3 key purposes: To Inform, Educate & Entertain. This means:

• To provide information (that is supposed to be balanced)
• To support learning for people of all ages
• To produce creative output
• To have diverse content (such as with its representations)
• To reflect the United Kingdom, its culture and values to the world

Where does His Dark Materials fit into these objectives and the BBC mission statement?


BBC regulation reminder

The BBC (British Broadcasting Corporation) has a board of governing members and is independent of government intervention.  This means that it can produce content free impartially.

Since 2017, The BBC is now regulated by OfCOM (the Office of Communications).  OfCOM oversees all media channels and produces a code of conduct that all media channels must follow or have their licence to make content removed and/or be fined heavily.  

This includes suitable programmes before the 9pm watershed and various other quality standards.

Audience

His Dark Materials was pitched by the BBC as a family drama. The first episode of the first series of His Dark Materials series was watched by audiences of 7.2millon in the UK and 423,000 on HBO. The first broadcasts of the CSP episode had audiences of 4.4million on BBC1 and 227,000 on HBO.

Target audience

• Aimed at a contemporary family audience for the BBC Sunday night broadcast slot (8.10pm)
• Targeted at fans of the fantasy genre along with fans of the original books by Philip Pullman.
• Diverse representations of gender and race may appeal to a younger audience.
• Rated for 14+ by HBO due to some scenes that may be frightening to younger children.
• The UK DVD release of His Dark Materials season 2 is rated 12 by the BBFC.

The way audiences watch TV has changed

His Dark Materials provides an opportunity to study the contemporary television industry and audiences. The series was created at a time when the BBC’s role and finances were under question, and when on-demand streaming through sources such as Netflix and Amazon Prime had become normalised. These latter companies were creating big-budget series to attract and satisfy more subscribers. His Dark Materials was rumoured to be the BBC’s most expensive series to date, with HBO sharing the costs and guaranteeing an international audience. This helps the BBC to compete with their streaming rivals like Netflix.

Fans - the fandom reaction

Watch this fan reaction video to His Dark Materials Season 2 trailer from TV fan YouTube channel Sesskasays:

His Dark Materials: Industry and Audience blog tasks

Create a new blogpost called 'His Dark Materials: Industry and Audience blog tasks' and answer the following questions:

Industries

1) What famous stars are in His Dark Materials and why do you think they were selected for the show? Watch the Comic Con panel video in the notes above to see the stars talking about the show.

2) How does His Dark Materials meet the BBC's mission statement to 'inform, educate and entertain'?

3) What was American network HBO's role in making His Dark Materials and why is this important?

4) Why are streaming services like Netflix or Amazon Prime bad news for the BBC?

5) How does His Dark Materials help the BBC to take on the big streaming rivals like Netflix and Amazon?

Audience

1) Read this audience rating guide for His Dark Materials. Based on the screening and this article, who do you think the target audience is for His Dark Materials and why? What about psychographic groups? You can revise Pyschographics here.

2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.

Personal Identity:

Personal Relationships:

Diversion (Escapism):

Surveillance (Information / Facts):

3) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to His Dark Materials?

4) How did fans react to Season 2 of His Dark Materials? What about critic reviews? You can find some possible answers for this in this BBC website article on the critical reception for His Dark Materials and watch the fan reaction video above.

5) What might be some of the preferred and oppositional readings for His Dark Materials? Why did some fans love it? Why have other people criticised it?


Comparison: Doctor Who - An Unearthly Child and His Dark Materials - The City of Magpies

1) How are the technical conventions different between 1963 Doctor Who and 2020 His Dark Materials (e.g. camerawork, editing, sound and mise-en-scene)?

2) What similarities and differences are there between Doctor Who and His Dark Materials in terms of genre and narrative?

3) What similarities and differences are there between Doctor Who and His Dark Materials in terms of how they meet the BBC's remit to inform, educate and entertain?

4) How are representations of people, places and groups similar or different in the two shows?

5) What similarities and differences can you find in terms of the audience pleasures for An Unearthly Child and The City of Magpies?


Grade 8/9 extension tasks and readin

Read this Guardian review of His Dark Materials - The City of Magpies and also read some of the comments 'below the line' (BTL). Do you agree with the review? What about the comments? 

Try this critical Irish Times review of His Dark Materials. Why does it think the show is disappointing?

Here's another review of our CSP episode of His Dark Materials. What does it say about the difference for fans of the book versus fans of the TV show?

This Slate feature on the cultural significance of American network HBO is a long read but gives you a brilliant history of the channel. It also shows how HBO has turned TV into possibly the most respected and culturally significant media entertainment form.

Due date on Google Classroom.

TV: His Dark Materials - Language and Representation

Our second television Close-Study Product is BBC and HBO co-production His Dark Materials from 2020. 

The CSP episode is Season 2, Episode 1 but don't worry if you haven't seen the first series - there are plenty of clips online to learn the background to the storyline. 

Remember, TV is an in-depth study which means we need to analyse the products in terms of media language, industries, audience and representation. Television will be examined in Paper 2 with a short clip to analyse - either from Doctor Who - An Unearthly Child or His Dark Materials. 

Notes from the lessons: His Dark Materials

Language

Key terminology for studying His Dark Materials:

• Co-production: a media product produced by two separate companies or institutions. His Dark Materials is a big-budget co-production between the BBC (from the UK) and HBO (from America).
• Brand Identity: how a business presents itself and wants to be perceived by the consumer.
• Hybridity: Two genres or media types combined e.g. Stranger Things is a science fiction / horror television drama. 
• Multi-strand: when a narrative is made up of lots of different storylines.

Reminder - TV drama conventions: 

• Dramatic narrative, usually linear (with continuity across episodes.) This is called narrative arc.
• Ensemble cast (a range of characters with own storylines). Sometimes an episode will focus more on one character than another.
• Specific technical codes e.g. realistic lighting and editing for dramas set in the present day to keep it gritty.
• Use of stereotypical characters to get messages across quickly.
• Common use of flashback, point of view shots, dialogue and voice over, enigma and action codes throughout. 

Fantasy TV genre codes and conventions

• Emotive, often quest-based narratives
• Occasional political narrative themes or social commentary
• Iconography including magic, mystical creatures or similar
• Often set in imagined worlds or time periods

In addition, the following often apply to fantasy TV series:

• Younger target audience or family audience
• Dedicated fanbase; fandom groups and online communities
• Big budgets and high production values 

His Dark Materials: background information

His Dark Materials is available on iPlayer here.

His Dark Materials is a fantasy drama television series based on the novel series of the same name by Philip Pullman. It is produced by Bad Wolf and New Line Productions for BBC One and HBO, with HBO handling international distribution.

Plot summary

His Dark Materials is set in a multi-world reality, with the action moving from one world to another. The series is based on Philip Pullman's trilogy of the same name. It begins in an alternative world where all humans' souls manifest as animal companions called daemons. The series follows the life of a young girl named Lyra who is an orphan living with the scholars at Jordan College, Oxford, in a world governed by the Magisterium, a religious and political body. Lyra discovers a dangerous secret that involves Lord Asriel and Marisa Coulter, and is the subject of a witches prophecy that she will change the world. In her search for a missing friend, Lyra also uncovers a series of kidnappings and its link to a mysterious substance called Dust, which leads her on a journey of epic proportions and ultimately to other worlds. The witches' prophecy also links Lyra's destiny to Will, a teenager from our world, who is himself being pursued by mysterious figures connected to his vanished father.

Source: His Dark Materials Wiki

Main character names

• Lyra Belacqua 
• Mrs. Coulter
• Lord Asriel Belacqua
• Lee Scoresby
• Will Parry

You can find out more about the characters on the BBC His Dark Materials website here.

Season 2, Episode 1: The City of Magpies

Episode analysis

The show is a fantasy television series based on fantasy novels. It was produced by BBC (British Broadcasting Corporation - same company who made Doctor Who) and HBO (American company). It is set in a multi-world reality with action moving between worlds. Lyra, the main character, has grown up an orphan who discovers that there is a prophecy that foretells that she will change the world. Will is a fugitive (runaway) from ‘our world’ where he killed someone in self-defence. They meet in a third world called Cittagazze which is run down and neglected. They learn from some kids there that all the adults (and kids when they come of age) are hunted and drained of their energy and basically changed into zombies by evil black clouds called ‘Spectres’. Meanwhile, an evil villain called Mrs Coulter is on board a ship with the Magisterium (male Priests in authority roles - like politicians.) She tortures a witch for information regarding Lyra and mysterious ‘dust’ but the witch is put out of her misery by her fellow witch Ruta Skardi who sets her free by killing her to stop the pain. Skardi also seriously injures the head of the Magisterium and Mrs Coulter offers a deal to his deputy: in exchange for more power and freedom, she will kill the head priest and say he died of his injuries from the witch.

 

Key names, words and spellings:

• Magisterium: the authority group of male priests (religious men) from Lyra’s world. It is a patriarchal society (ruled by men).
• Daemon: the name given to the shape-shifting animal that is part of your soul (in Lyra’s world). Everyone has one in her world. 
• Lyra Silvertongue: protagonist (main character, hero) who is on the run from her world due to being hunted. She is the subject of a prophecy (fortune) that says she will change the world.
• Dust: magic particles that open portals to other worlds. Some people believe they represent sin.
• Will Parry: a human child from ‘our world’ who has never seen a daemon before. 
• Mrs Coulter: an evil villain who wants to find Lyra and control the world. She tortures a witch nearly to death and then she prepares to kill the head of the Magisterium so she can gain more control. 
• Ruta Skardi: the witch who, when her fellow witches did not take action, saved the prisoner witch by killing her and attacked the members of the magisterium on her own, escaping afterwards. 
• Cittàgazze: the name of the city in the third world where Will and Lyra meet.
• Alethiometer: the gadget that looks like a clock which Lyra consults and it gives her ‘truth’ answers to her questions.

Narrative: multi-strand narrative

There are a number of narrative strands running through this episode.  They include:

• Lyra and Will explore a new world and the city of Cittàgazze.
• Mrs Coulter tries to find answers for the Magisterium then offers power to Father MacPhail by letting the head of the Magisterium die.
• Lyra and Will meet abandoned children in the city of Cittàgazze and find that the adults have all left due to the Spectres stealing their souls.
• Lee Scoresby goes on a mission for an object that can protect Lyra. The council of witches supports his plan.

Representations

His Dark Materials - Subverting stereotypes 

Men and women

Many characters in this episode of His Dark Materials subvert stereotypes. Lyra is a strong, independent female character who doesn't need or want help from anyone on her dangerous quest across different worlds. She can't cook, isn't bothered by her appearance and takes what she wants. Mrs Coulter also subverts female stereotypes as a cold hearted villain. She is actually Lyra's mother but displays none of the maternal stereotypes the media usually presents as typically female.

Meanwhile, Will subverts male or masculine stereotypes. He is kind, welcoming and wants to help Lyra. He cooks her food and makes up beds for them to sleep in. Not all characters subvert stereotypes though - Lee Scoresby is in many ways a classic masculine man on a mission to help Lyra.
 
Race, ethnicity and social class 

The actors in His Dark Materials are from a range of ethnic and social class backgrounds and the character of Will subverts stereotypes of race and ethnicity as well as gender. However, some stereotypes are reinforced - the abandoned children in Cittàgazze are presented as working class in a very stereotypical way. 

Age

Most of the main characters in this series and episode are children and they are shown not to need adults or help from older people. The abandoned children of Cittàgazze also demonstrate they can live without adults - which subverts typical stereotypes. Mrs Coulter also shows how stereotypes are subverted as a parent who does not care for her child.

His Dark Materials: Language and Representation blog tasks

Create a new blogpost called 'His Dark Materials: Language and Representation blog tasks' and then answer the questions on this google document.

Due date on Google Classroom

Welcome to Year 2!

Welcome to Year 2 of our three year Foundation Media Course. 

Everything we have studied so far in Media Studies, and everything we will study in Media over the next two years, will be based around the theoretical framework. A reminder: this means our four key concepts: Language, Industries, Audience and Representation.

If you missed any of the notes from last year, or need a refresher, this should help:

Language

• The Language of Media Studies
• How we ‘read’ media texts
• Recognising the codes and conventions of media texts
• Key media terms e.g. genre… denotation… connotation… narrative… 

Industries

• The companies, organisations or regulators behind the media
• Most aspects of the media are a commodity: something that is bought and sold. There is competition and a demand for profit.
• Huge institutions are called multinationals e.g. News International
• Smaller institutions can include media texts we create ourselves (blogs etc.)

Audience

• The people who consume media products
• How does the media influence its audience? Who holds the power?
• How is an audience targeted? What do the audience enjoy or learn from the media product?
• Audience research: who exactly is buying our product?

Representation

• The people who consume media products
• How does the media influence its audience? Who holds the power?
• How is an audience targeted? What do the audience enjoy or learn from the media product?
• Audience research: who exactly is buying our product?