Welcome to Year 2 of our three year Foundation Media Course.
Everything we have studied so far in Media Studies, and everything we will study in Media over the next two years, will be based around the theoretical framework. A reminder: this means our four key concepts: Language, Industries, Audience and Representation.
If you missed any of the notes from last year, or need a refresher, this should help:
Language
- The Language of Media Studies
- How we ‘read’ media texts
- Recognising the codes and conventions of media texts
- Key media terms e.g. genre… denotation… connotation… narrative…
Industries
- The companies, organisations or regulators behind the media
- Most aspects of the media are a commodity: something that is bought and sold. There is competition and a demand for profit.
- Huge institutions are called multinationals e.g. News International
- Smaller institutions can include media texts we create ourselves (blogs etc.)
Audience
- The people who consume media products
- How does the media influence its audience? Who holds the power?
- How is an audience targeted? What do the audience enjoy or learn from the media product?
- Audience research: who exactly is buying our product?
Representation
- The people who consume media products
- How does the media influence its audience? Who holds the power?
- How is an audience targeted? What do the audience enjoy or learn from the media product?
- Audience research: who exactly is buying our product?
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